Custom Incentives

Cut costs and boost building performance

Take control of your energy expenses and elevate your building’s efficiency with the Custom Program, designed specifically for JCP&L commercial and industrial customers.

The program offers the flexibility to implement tailored, non-standard energy efficiency projects that meet your unique needs. By installing custom measures, you can significantly reduce your building’s energy consumption, lower your monthly electric bills, and improve overall performance.

Ready to start saving? Submit a project through the Custom Program and take the first step toward a more efficient future.

Participation Requirements

  • At least 25,000 kWh in first-year project savings
  • Projects saving over 500,000 kWh or 750 MMBtu may need measurement and verification (M&V)
  • Not incentivized through other programs

Customer Incentives

Incentives capped at 75% of project cost or $4,000,000 per entity.

Looking to make an even bigger impact?

Enhanced incentives are available for customers who transition from fossil fuel systems to high-efficiency electric technologies. For example, replacing a gas-powered chiller with an electric one not only reduces costs but also supports decarbonization efforts—helping your business contribute to a cleaner, greener future. Twelve months of fossil fuel utility data is required to establish a baseline. Visit the Incentive Guide for more information about enhanced incentives

Program Ally Payment

Custom projects may be eligible for an incentive payment following installation prior to post-installation verification or after post-installation verification.

Technical assistance and studies may be eligible for incentives include:

  • Energy studies
  • Energy audits
  • M&V (plans and implementation)
  • Energy modeling

Are you ready to boost efficiency, cut costs and save energy?

  • Pre-approval is required for all incentives before any equipment is purchased or installed and incentives are calculated based on how much you’ll save in kilowatt hours (kWh) and anticipated installed cost.
  • At least 25,000 kWh in first-year project savings
  • Projects saving over 50,000 kWh or 750 MMBtu may need measurement and verification (M&V)
  • Not incentivized through other programs

July 1, 2021 – June 30, 2027

Step 1: Contact a Program Ally

Step 2: Pre-Approval

Step 3: Energy Audit

Step 4: Equipment Installation

Step 5: Verification and Payment

  • Review the Incentive Guide to see if your project qualifies for an incentive and to ensure that the project is not a prescriptive measure. Download, save and complete the most recent version of the Core Incentives Workbook.
    NOTE: An application CANNOT be submitted unless the workbook is attached.
  • Apply by submitting an online application. View the training video to assist with application submission.
    Apply as a customer | Apply as a Program Ally/Distributor
    NOTE: The customer and technical facility contact listed on the application MUST be an employee of the company listed on the utility bill.
  • Applications are reviewed in the order they are received. Projects may be selected for a pre-inspection.
  • Once the project is approved and incentive offer is delivered, the incentive offer must be signed and returned within 30 days of being issued. Project must be installed and operational within 90 days. Extensions may be available on a case-by-case basis.
  • The customer is free to purchase and install the energy efficient equipment once the customer signs and returns incentive offer.
  • The customer submits project completion paperwork for review and projects may be selected for post-inspection.
  • Incentives are subject to change based on final scope of work during final review of the project.