Custom Advantage Incentives

Flexible incentives for complex, high‑impact energy upgrades

The Custom Advantage Program makes it easy for JCP&L customers to pursue non-standard, complex facility‑specific electric efficiency projects, with two incentive pathways designed to match project scale and complexity.

This program combines the former Custom and Engineered Solutions Tier II offerings into a single, more flexible structure, giving customers greater choice and higher incentive potential.

Are you ready to boost efficiency, cut costs and save energy?

Customer Incentives

Standard Pathway

  • Designed for projects saving 25,000–200,000 kWh per year
  • Maximum incentives:
    • Lighting – $0.16/kWh
    • HVAC Electric Equipment – $0.30/kWh
    • Other Electric Equipment – $0.30/kWh

Enhanced Pathway

  • Designed for projects saving 200,000+ kWh per year
  • Complex and transformational facility upgrades rewarded with program’s highest available incentives​
  • Maximum incentives:
    • Lighting – $0.50/kWh
    • HVAC Electric Equipment- $2.50/kWh
    • Other Electric Equipment – $1.00/kWh

Program incentives are subject to a $4M cap per entity per year, 2-year simple payback requirement, and a maximum of 75% of project or incremental cost. Income-eligible multifamily customers may receive incentives up to 80% of project cost.

Program Ally Payment

The Custom Advantage Program offers eligible customers with access to technical assistance services throughout the project lifecycle, from initial audit through post-installation measurement and verification. JCP&L will pay your engineering firm directly for eligible technical assistance services as they are completed.

Program Allies may select which technical service project phases they would like upfront funding support – there is no requirement to participate in every phase. These payments are advanced on your behalf and will be deducted from the final customer incentive payment.

Eligible technical assistance services include:

  • Custom measures are not eligible when a Prescriptive incentive is available
    • Exception: Mixed projects may include both Prescriptive and Custom measures
  • Pre-approval is required before installation of Custom measures
  • LED projects not covered by Prescriptive incentives must provide:
    • Existing fixture wattage documentation
    • Existing and proposed operating hours
  • See the Incentive Guide for full requirements

July 1, 2026 – June 30, 2027

  1. Submit Your Application
    • Upload your W-9, Project Screening Form and current utility bill.
  2. Get Pre-Approved
    • We’ll review your application, schedule a kickoff call, and complete the required pre-inspection before issuing your incentive offer.
  3. Review and Accept Your Incentive Offer
    • Receive your calculated savings and incentive amount, then sign and return by the deadline to move forward.
  4. Install Equipment
    • Move forward with installation of approved measures.
  5. Receive Verification and Payment
    • We’ll complete a final inspection, perform measurement and verification when required and issue your final incentive payment.

Optional: Technical Assistance
Select the engineering services that best fit your project needs, from audits and energy modeling to commissioning and M&V, with eligible costs advanced by JCP&L. A Program Ally can help navigate requirements and streamline the process, but you choose the level of assistance you need.

Milestone 1

Energy Study

50% complete – 50% of study cost

100% complete – remaining study balance

Milestone 2

Engineering Design and Bid

50% complete – 50% of design cost

100% complete– remaining design balance

Milestone 3

Construction Administration (CA) and Commissioning (Cx)

Project initiation – 30% of CA and Cx cost

First construction  inspection* – 25% of CA and Cx cost

Second construction inspection* – 25% of CA and Cx cost

Final construction inspection* – remaining CA and Cx balance

Milestone 4

Measurement and Verification (M&V)

Q1 M&V report – 25% of M&V cost

Q2 M&V report – 25% of M&V cost

Q3 M&V report – 25% of M&V cost

Q4 M&V report – remaining M&V balance

*Inspections are conducted by TRC: first at approximately 50% of measures installed, second at approximately 80% installed and final once all measures are fully installed. Each payment is issued once TRC confirms the corresponding installation threshold has been met.