Custom Advantage Incentives

Flexible incentives for complex, high‑impact energy upgrades

The Custom Advantage Program makes it easy for JCP&L customers to pursue non-standard, complex facility‑specific electric efficiency projects, with two incentive pathways designed to match project scale and complexity.

This program combines the former Custom and Engineered Solutions Tier II offerings into a single, more flexible structure, giving customers greater choice and higher incentive potential.

Eligible customers may also benefit from 0% financing with no-interest on-bill repayment for qualifying energy efficiency upgrades.

Are you ready to boost efficiency, cut costs and save energy?

Customer Incentives

Standard Pathway

  • Designed for projects saving 25,000–200,000 kWh per year
  • Maximum incentives:
    • Lighting – $0.16/kWh
    • HVAC Electric Equipment – $0.30/kWh
    • Other Electric Equipment – $0.30/kWh
    • Natural Gas – Up to $3.75/therm, not to exceed incentive rate offered
      by the gas utility

Enhanced Pathway

  • Designed for projects saving 200,000+ kWh per year​
  • Maximum incentives:
    • Lighting – $0.50/kWh
    • HVAC Electric Equipment- $2.50/kWh
    • Other Electric Equipment – $1.00/kWh
    • Natural Gas – Up to $20.00/therm, not to exceed incentive rate offered by the gas utility

Program incentives are subject to a $4M cap per entity per year, 2-year simple payback requirement, and a maximum of 75% of project or incremental cost. Income-eligible multifamily customers may receive incentives up to 80% of project cost.

  • Custom measures are not eligible when a Prescriptive incentive is available
    • Exception: Mixed projects may include both Prescriptive and Custom measures
  • Pre-approval is required before installation of Custom measures
  • LED projects not covered by Prescriptive incentives must provide:
    • Existing fixture wattage documentation
    • Existing and proposed operating hours
  • See the Incentive Guide for full requirements

July 1, 2026 – June 30, 2027

  1. Submit Your Application
    • Upload your W-9, Project Screening Form and current utility bill.
  2. Get Pre-Approved
    • We’ll review your application, schedule a kickoff call, and complete the required pre-inspection before issuing your incentive offer.
  3. Review and Accept Your Incentive Offer
    • Receive your calculated savings and incentive amount, then sign and return by the deadline to move forward.
  4. Install Equipment
    • Move forward with installation of approved measures.
  5. Receive Verification and Payment
    • We’ll complete a final inspection, perform measurement and verification when required and issue your final incentive payment.